Jeff Ulster is the owner of Ulster Media, an independent podcast consulting company he launched in 2017, located in Toronto, Canada.
Jeff is co-publisher of The Canadian Podcast Listener: A Landscape Study, along with research company Signal Hill Insights. Now in its eighth year, it's the most comprehensive survey on podcast listening in Canada, supported by most major broadcast and podcast networks operating in the country.
Jeff is also a co-founder of The Podcast Exchange (TPX). TPX connects brands with engaged podcast audiences, driving innovative and successful campaigns tailored to the Canadian market. In 2024, after seven years of helping lead the company, with roles in management, tech and research, Jeff has moved into a strategic consultancy role with TPX.
Jeff has consulted for clients including Cogeco, The Globe and Mail, The Canadian Army, Odyssey Theatre, Canadian Heritage, The Toronto Star and more. Ulster Media produced several episodes of the podcast "The Future According to Now" with the branded content division of The Atlantic. The series was one of five Webby Award Finalists in the Best Branded Podcast or Segment category. Ulster Media also produced the first season of Cineplex's podcast, Hello Movies.
Jeff has been a speaker and panelist at industry events such as the North American Broadcasters Association, Canadian Music Week, RAIN Summit Canada, Hot Docs Podcast Festival, Atlantic Podcast Summit and Toronto's “Podcamp”. He's worked extensively with broadcasters, podcast networks, agencies, brands and leading tech vendors throughout the industry.
Prior to launching Ulster Media, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC) for six years. Jeff built and led the digital team that developed the popular CBC Radio App, as well as multiple web properties for CBC Radio, for which he and his team received the CBC President's Award. His responsibilities also included overseeing a team of award-winning, digital content producers.
Prior to his role as Director, Jeff managed digital program development for the network, overseeing pilot projects and helping to transform CBC’s offer of more than 100 programs on more than 35 regional stations to a user-friendly digital service and workforce. Jeff also spent many years as a producer of radio, television and online programming before moving into a digital leadership role.
In addition to his years of experience in podcasting and broadcasting, Jeff is also an accomplished jazz pianist and composer. He received his Bachelor of Music degree from Berklee College of Music in Boston, and has been part of the music scene in Toronto for the last 35 years. He currently performs with the The Lesters, who released their debut EP of original songs, called The Promise, in 2018.